[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.bof.sk\/ako-pouzivat-olovene-magnety-na-prilakanie-dalsich-ucastnikov-e-mailu\/#Article","mainEntityOfPage":"https:\/\/www.bof.sk\/ako-pouzivat-olovene-magnety-na-prilakanie-dalsich-ucastnikov-e-mailu\/","headline":"Ako pou\u017e\u00edva\u0165 oloven\u00e9 magnety na pril\u00e1kanie \u010fal\u0161\u00edch \u00fa\u010dastn\u00edkov e-mailu","name":"Ako pou\u017e\u00edva\u0165 oloven\u00e9 magnety na pril\u00e1kanie \u010fal\u0161\u00edch \u00fa\u010dastn\u00edkov e-mailu","description":"E-mail marketing bol po mnoho rokov, a to je jeden z najviac n\u00e1kladovo-efekt\u00edvne vedenie budovy a vedenie v\u00fdchovy techniky k dispoz\u00edcii. Ale dosta\u0165 \u013eud\u00ed, aby sa zaregistrovali na e-mailov\u00fd zoznam, m\u00f4\u017ee by\u0165 \u0165a\u017ek\u00e9. V z\u00e1vislosti na tom, ktor\u00e9 \u0161tatistiky \u010d\u00edtate, priemern\u00e9 ceny za registr\u00e1ciu e-mailov\u00fdch zoznamov sa pohybuj\u00fa okolo 2 percent a mnoh\u00e9 podniky maj\u00fa...<p class=\"more-link-wrap\"><a href=\"https:\/\/www.bof.sk\/ako-pouzivat-olovene-magnety-na-prilakanie-dalsich-ucastnikov-e-mailu\/\" class=\"more-link\">Pre\u010d\u00edta\u0165<span class=\"screen-reader-text\"> &ldquo;Ako pou\u017e\u00edva\u0165 oloven\u00e9 magnety na pril\u00e1kanie \u010fal\u0161\u00edch \u00fa\u010dastn\u00edkov e-mailu&rdquo;<\/span> &raquo;<\/a><\/p>","datePublished":"2019-07-11","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.bof.sk\/author\/#Person","name":"","url":"https:\/\/www.bof.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/831abbcc684823965c5caa39ae4561083127c8aedfe9e524c6cecc176998c733?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/831abbcc684823965c5caa39ae4561083127c8aedfe9e524c6cecc176998c733?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"bof.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.bof.sk\/wp-content\/uploads\/img_a304084_w16536_t1564507256.jpg","url":"https:\/\/www.bof.sk\/wp-content\/uploads\/img_a304084_w16536_t1564507256.jpg","height":0,"width":0},"url":"https:\/\/www.bof.sk\/ako-pouzivat-olovene-magnety-na-prilakanie-dalsich-ucastnikov-e-mailu\/","wordCount":547,"articleBody":"E-mail marketing bol po mnoho rokov, a to je jeden z najviac n\u00e1kladovo-efekt\u00edvne vedenie budovy a vedenie v\u00fdchovy techniky k dispoz\u00edcii. Ale dosta\u0165 \u013eud\u00ed, aby sa zaregistrovali na e-mailov\u00fd zoznam, m\u00f4\u017ee by\u0165 \u0165a\u017ek\u00e9. V z\u00e1vislosti na tom, ktor\u00e9 \u0161tatistiky \u010d\u00edtate, priemern\u00e9 ceny za registr\u00e1ciu e-mailov\u00fdch zoznamov sa pohybuj\u00fa okolo 2 percent a mnoh\u00e9 podniky maj\u00fa e\u0161te ni\u017e\u0161ie ceny. Jedn\u00fdm zo sp\u00f4sobov, ako zv\u00fd\u0161i\u0165 tieto sadzby opt-in (a zlep\u0161i\u0165 v\u00fdsledky v\u00e1\u0161ho e-mailov\u00e9ho marketingu), je pou\u017eitie elektr\u00f3dov\u00e9ho magnetu.\u00a0\u010co je to oloven\u00fd magnet?Olovnat\u00fd magnet je nie\u010do ako dodato\u010dn\u00e1 hodnota, ktor\u00fa ka\u017ed\u00e9mu nov\u00e9mu \u00fa\u010dastn\u00edkovi poskytnete v\u00fdmenou za to, \u017ee v\u00e1m poskytne svoju e-mailov\u00fa adresu vo va\u0161om opt-in formul\u00e1ri. Typicky je to z\u013eava alebo jedine\u010dn\u00fd obsah, ktor\u00fd m\u00f4\u017ee by\u0165 u\u017eito\u010dn\u00fd pre va\u0161e publikum. Obchodn\u00edci \u010dasto naz\u00fdvaj\u00fa oloven\u00e9 magnety etick\u00fdmi \u00faplatkami a dok\u00e1zali, \u017ee v\u00fdrazne zvy\u0161uj\u00fa mieru konverzie pri registr\u00e1cii pre \u013eubovo\u013en\u00fa webov\u00fa str\u00e1nku.\u00a0V tomto \u010dl\u00e1nku v\u00e1m uk\u00e1\u017eeme matice a skrutky na vytvorenie oloven\u00fdch magnetov a ich pou\u017eitie na vytvorenie zoznamu e-mailov. Poskytneme tie\u017e nieko\u013eko motiva\u010dn\u00fdch n\u00e1padov, ktor\u00e9 by v\u00e1m mali pom\u00f4c\u0165 za\u010da\u0165.\u00a0Ako implementova\u0165 oloven\u00e9 magnety: Stru\u010dn\u00e1 pr\u00edru\u010dka krok za krokomAk ste skeptick\u00ed k ROI oloven\u00fdch magnetov, tu s\u00fa dve skuto\u010dnosti, ktor\u00e9 v\u00e1s presved\u010dia.\u00a0Aby ste z\u00edskali lep\u0161\u00ed obraz o potenci\u00e1lnych \u010dasov\u00fdch invest\u00edci\u00e1ch, cel\u00fd proces sme rozdelili do konkr\u00e9tnych krokov.\u00a01. Vyberte si podnet pre svoje publikumPre e-commerce webov\u00e9 str\u00e1nky, z\u013eavy, doprava zadarmo a \u0161peci\u00e1lne ponuky by mohli by\u0165 prv\u00fd, najzrete\u013enej\u0161\u00ed a naj\u00fa\u010dinnej\u0161\u00ed n\u00e1pad. \u010co by ste v\u0161ak mali pon\u00faknu\u0165, ak m\u00e1te \u00faplne in\u00fd obchodn\u00fd model, ktor\u00fd nes\u00favis\u00ed s predajom fyzick\u00fdch polo\u017eiek?\u00a0Prem\u00fd\u0161\u013eajte z poh\u013eadu svojho z\u00e1kazn\u00edka persona. Ako majite\u013e firmy mus\u00edte ma\u0165 dobr\u00e9 vedomosti o va\u0161ich bolestiv\u00fdch bodoch a rie\u0161eniach, ktor\u00e9 h\u013eadaj\u00fa. Pri \u0161tarte m\u00f4\u017eete pou\u017ei\u0165 nieko\u013eko zdrojov in\u0161pir\u00e1cie: koment\u00e1re k v\u00e1\u0161mu blogu, dotazy v\u00e1\u0161ho t\u00edmu technickej podpory, sp\u00e4tn\u00fa v\u00e4zbu od pou\u017e\u00edvate\u013eov, f\u00f3ra na v\u00fdklenky.\u00a02. Rozhodnite sa, ak\u00fd spr\u00e1vny form\u00e1t pre v\u00e1\u0161 hlavn\u00fd magnet jeHoci eKnihy boli najob\u013e\u00fabenej\u0161\u00edm typom oloven\u00e9ho magnetu, dnes s\u00fa \u013eudia viac motivovan\u00ed krat\u0161\u00edmi formami obsahu. M\u00f4\u017eete obvi\u0148ova\u0165 nesl\u00e1vny rozsah pozornosti alebo objem obsahu dostupn\u00e9ho na internete, ale je pravdepodobn\u00e9, \u017ee inform\u00e1cia, ktor\u00e1 sa d\u00e1 r\u00fdchlo spotrebova\u0165 a okam\u017eite aplikova\u0165, bude viac popul\u00e1rna ako viacstr\u00e1nkov\u00e1 spr\u00e1va.\u00a03. Pon\u00faknite ho proakt\u00edvne na formul\u00e1roch predplatn\u00e9ho e-mailu\u00a0Pop-up a slide-ins s\u00fa najlep\u0161\u00ed sp\u00f4sob, ako propagova\u0165 hlavn\u00fd magnet a z\u00edska\u0165 nov\u00fdch \u00fa\u010dastn\u00edkov. Poskytuj\u00fa dostatok nehnute\u013enost\u00ed, aby vytvorili oko-lov-k-akcie, a oni s\u00fa jednoducho dok\u00e1zan\u00e9, \u017ee s\u00fa efekt\u00edvnej\u0161ie pri zbere e-mailov. Dokonca aj bez akejko\u013evek \u0161peci\u00e1lnej ponuky maj\u00fa kontextov\u00e9 okn\u00e1 tendenciu riadi\u0165 aspo\u0148 dvakr\u00e1t viac registr\u00e1ci\u00ed ako vlo\u017een\u00fd opt-in formul\u00e1r.\u00a0                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ako pou\u017e\u00edva\u0165 oloven\u00e9 magnety na pril\u00e1kanie \u010fal\u0161\u00edch \u00fa\u010dastn\u00edkov e-mailu","item":"https:\/\/www.bof.sk\/ako-pouzivat-olovene-magnety-na-prilakanie-dalsich-ucastnikov-e-mailu\/#breadcrumbitem"}]}]